A new study reveals which concerts Americans are most excited to see in 2023
There’s nothing quite like seeing your favorite band or performer live in concert. The excitement of being in a crowd of thousands of fans, all gathered to hear the same music and sing along to the same lyrics is unmatched. With the return of live music after the pandemic, music fans everywhere are eagerly anticipating the upcoming performances. From long-awaited reunions to massive stadium tours… this summer concert season is shaping up to be one for the books.
With all the buzz around this year’s concerts, at Insuranks, we wanted to see which show Americans are interested in the most. We analyzed more than 5,000 Google search terms related to concerts and live performances over the past 12 months to determine the most sought-after concert ticket in each state. We also surveyed Americans about their ticket-buying habits to see how much they’re willing to spend to see their favorite acts, whether they trust third-party ticket sites, and if they’ve ever been scammed out of a concert ticket.
It may come as no surprise Taylor Swift’s “Eras Tour” was one of the most sought-after tickets this summer. The massive stadium tour sold out within hours as ‘Swifties’ scrambled to secure their spot to see the pop star’s first show since the pandemic canceled her “Lover Fest World Tour.” Swift was the most popular concert in Arizona, which makes sense since that’s where her tour kicked off. And it seems like all of New England is ready to travel to see Taylor. The Eras Tour was the top concert in Maine, New Hampshire, Massachusetts, and Rhode Island.
While Miss Americana’s show was the obvious top choice for concert goers this year, many are looking forward to seeing some rock and roll legends. Def Leppard, Mötley Crüe, and Alice Cooper’s “The World Tour” was the concert of choice in five states including Alaska, Florida, Indiana, Minnesota, and Missouri. And while those fans are living in the ’80s, others are all about the ’90s. Colorado and Washington are pulling out their old flannels for Blink 182’s return to the stage.
We couldn’t talk about concerts without mentioning a few of the greats. The piano man and the reigning queen of rock and roll will be touring in a select few cities this summer. Billy Joel and Stevie Nicks’ “Two Icons One Night Tour” is the hottest ticket in Delaware and Ohio. New Jersey and New York will be living it up and rocking out to “Born in the USA” with ‘The Boss’ himself. Of course, it makes sense Bruce Springsteen is the most popular concert in the Garden State which he calls home.
Some big names in country music are hitting the road too. The “King of Country” George Strait is the ticket of choice in Alabama, New Mexico, Oklahoma, and Wyoming. And don’t forget about the “Queen of Country.” Reba McEntire will be performing some of her 25 number-one songs live this year and is the top show in Idaho and West Virginia. No Shoes Nation will be out in force in Pennsylvania for Kenny Chesney’s “Go Back 2023 Tour,” Garth Brook’s is the top concert in Utah and Arkansas while Nebraska is saying “Let’s Go Girls…” and buying tickets to see Shania Twain.
Some other concerts just make sense geographically. California can’t wait for the Red Hot Chili Peppers to take the stage in their home state, while Vermont is excited to see Burlington-based Phish perform live. Nevada is excited for Usher’s residency in Las Vegas and Hawaii can’t wait to see South Korean girl group Blackpink.
When it comes to the top concert nationwide there’s no competition. Taylor Swift’s “Eras Tour” is the most sought-after ticket this summer. But Tay most certainly isn’t the only show in town.
Tickets to Def Leppard, Mötley Crüe, and Alice Cooper’s “The World Tour,” Morgan Wallen’s “One Night at a Time Tour, “The Legacy Tour ‘23,” and Luke Combs’ “World Tour” are all highly sought after. Chris Stapleton’s “All American Road Show,” Beyonce’s “Renaissance World Tour,” Blink 182’s “World Tour”, Red Hot Chili Peppers’ “Global Stadium Tour,” and Drake’s “It’s All a Blur Tour” help round out the top 10 hottest concerts in the U.S. this year.
Americans are excited about live music. Nearly 4 in 5 will attend a concert in 2023 and many will see more than one! On average, Americans will attend three concerts this year. As for where they’d like to see those shows, two-thirds prefer concerts at independent venues, while 1 in 3 prefer large or stadium events.
When it comes to securing those tickets, some are nervous they won’t get them. 1 in 3 said they were worried about getting tickets to concerts this year. But they’re willing to pay. On average, Americans spend $113 on a single concert ticket… but would be willing to spend $214 to see their favorite artist. Nearly half said they would consider getting a second job to help pay for concert tickets!
Americans might have to get that second job because concerts this year aren’t cheap. 91% of Americans think concert tickets are overpriced and 62% say it's been harder to afford concert tickets this year. In general, 34% of Americans are not satisfied with the ticket-purchasing process. That said, they’re proactive purchasers: nearly half (48%) said they purchase tickets for a concert as soon as they become available, whereas only 1% wait until day-of for concert tickets.
And while dishing out all that cash to see their favorite performer, some want to protect their purchase. More than 1 in 10 Americans buy insurance for their concert tickets. Of those who buy insurance, they say they’d be willing to spend about $42 on concert ticket insurance.
The ticket-buying experience for these shows has been far from perfect. Even if you’re not a Taylor Swift fan, you probably heard of the trials and tribulations ‘Swifties’ went through trying to get tickets to her “Eras Tour” this year.
According to the survey, 91% of Americans prefer to purchase their tickets directly from the venue. Nearly 3 in 5 don’t trust third-party vendors to sell authentic tickets and of those who don’t trust them, nearly 4 in 5 believe hidden fees are a type of a scam. 77% of Americans believe Ticketmaster has the highest added fees, compared to other ticket vendors.
Who’s to blame for all the high costs? 73% blame the high ticket prices on the ticket seller's website, 51% blame ticket resellers, and 49% blame third-party websites. 94% believe artists should have more control over ticket sales.
The 2023 concert season promises to be an exciting time for music lovers everywhere. Whether you prefer the biggest headliners or the newest up-and-coming artists, there will be plenty of opportunities to enjoy the sounds in a live setting this year!
Methodology
In April 2023, we surveyed 1,001 participants to learn more about their concert ticket purchase habits. 49% were male, 49% female, and 2% were nonbinary. Respondents ranged in age between 18 and 75 with an average age of 40.
In addition, we analyzed 5,270 Google search terms as of April 2023 related to the 50 biggest concerts announced for 2023 to complete this study. For state-level data, we looked at search volume per capita averages over the past 12 months.
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