How to Start an Auto Body Shop

Data published by a reputable source show that there are around 378,063,737 commercial and personal vehicles owners in the USA. Trucks comprise the majority of these vehicles. At least 91.7% of households in the USA own one vehicle. And according to the Centers of Disease Control and Prevention (CDC), there occurs over 2 million car crashes in a year in the USA. Given the above statistics, it’s safe to say that you can never go wrong if you decide to venture into an auto body shop.

Car dealers won’t repair damaged vehicles. The job falls on the shoulders of an auto body shop. An auto body shop can either be profitable or unprofitable. If you follow the right guidelines on how to start a body shop business, we guarantee you that your enterprises will either break even or make profits within the first year of its inception. But if you don’t, then the likelihood of it failing is high. Please read on to get pro tips on how to start an auto body shop and the auto body shop insurance requirements for boosting income.

How Much Does It Cost to Start an Auto Body Shop

Before you learn how to start a collision repair shop it’s vital that you know how much it will cost you to open one. According to Starter Story, for you to run a self-sustaining auto body shop you will need at least a maximum of $35,615 and an average of $18,308. Here is a breakdown on the startup costs of an auto body shop business:


How much you spend on rent will depend on the location you choose to set up your auto body shop and the space you want to occupy. For instance, if you choose to operate in New York, then you should expect to pay $80 to $90 per foot as the monthly commercial rent. And if you are to lease or rent a commercial space in Idaho, then you should expect to pay about $16.60 to $19.15 per square foot per month.

Shop Décor

You can use your exterior décor to attract customers and your interior décor to convince customers to make a purchase. After all, who wouldn’t want to associate themselves with a good-looking place? For you to make a substantial difference in your commercial space, you will have to spend a maximum of $5,000 as the startup cost for shop décor.

Business Formation Fees

For you to incorporate your business to form a corporation or set it up as an LLC (limited liability company) you will have to spend approximately $50 to $500.


In some states, you must first purchase the necessary auto body insurance requirements before you open and run your enterprise. For you to purchase policies with substantial coverage limits, you will most likely spend approximately $500 to $2,000 per year for insurance.

Auto Body Software Expenses

If you want to cut on production costs, streamline your business operations and conveniently store and retrieve your clients and employee’s data then you will have to invest in auto body software. It will cost you at least $100 as the startup cost for software expenses.

Tools and Equipment

It’s a fact you can neither make profits nor retain customers if you lack the proper auto body shop tools and equipment. Below is a list of the most essential auto body shop tools and equipment.

Equipment/tool Average cost
Air compressor $36,500
Air hoses $0.12 to 0.25 per meter
Anchor pots $93.81
Buffing machine $350
Caulking gun $33
Code reader $265
Drill $99
Glass setting stick $292.03
Electrical system tester $271.49
Paint booth $3,250
Pulleys $103


Business Advertising and Marketing Cost

For you to notify your potential customers of your existence and to keep your business relevant you will have to regularly market and advertise it. It will cost you approximately $50 if you choose to use business cards as your mode of advertisement, $300 if you choose to use direct campaigns and $500 if you choose to use press.

Website Costs

It’s vital that you invest in creating a professionally designed business website. It will cost you around $12 to $200 to register your website’s domain name. If you want a pro to design your business website, it will cost you an average of $6,760.

An image of auto repair shop.

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How to Start an Auto Body Shop

The auto body industry offers diverse opportunities, from repairing minor damages to restoring vehicles after accidents. Roles include auto body repair technicians, collision repair specialists, automotive painters, restoration experts, estimators, and customization professionals. Detailing, PDR technicians, welding, and shop management roles are also integral to the industry’s success. With growing vehicle ownership, this field promises excellent career prospects and entrepreneurial ventures. Below is a comprehensive guideline on how to start a body shop:

Identify Your Target Market

Before starting your own auto body shop, it’s vital to identify and comprehend your target market. Understanding their ideal age group, gender preferences, income levels, employment status, and marital status is essential for tailoring services and effective marketing. By gauging these demographics, you can create a focused marketing strategy to reach the right audience. Knowing the preferred age group allows customization of services and promotions to meet their specific needs, while understanding gender preferences aids in crafting appropriate branding and messaging. 

Choose a Location for Your Business

Selecting the right location for your auto body shop is a critical decision that can significantly impact your business’s success. Consider factors such as visibility, accessibility, and proximity to potential customers. A location near major roads or highways with high traffic flow can increase your shop’s visibility and attract more customers. Accessible parking and ease of entry and exit are also essential for customer convenience. Analyze the demographic profile of the surrounding area, ensuring it aligns with your target market. Assess the competition in the vicinity and choose a location that allows you to stand out and provide a unique value proposition. Balancing rental costs with potential customer footfall is crucial in maximizing profitability.

Create a Feasible Budget for Your Business

To begin, assess your available income and savings that can be allocated towards the startup costs of your auto body shop. Take into account both fixed expenses, such as rent, utilities, insurance, and salaries, as well as variable expenses like inventory, marketing, and maintenance. Be mindful of unpredictable market changes and potential fluctuations in costs. For specific cost estimates, refer to the ‘how much does it cost to start your auto body shop’ section and incorporate these figures into your budget. Remember to set aside contingency funds to handle unforeseen expenses and emergencies.


Find Funds and Allocate Them Wisely

Learning how to start a body shop business involves ensuring your auto body shop’s self-sufficiency, and allocating funds wisely through various funding options. Consider applying for a small business loan, exploring crowdfunding platforms, or seeking financial aid from venture capitalists. Reaching out to friends and loved ones for investment can also help. Assess your financial needs carefully to allocate funds strategically. Prioritize setting up the shop’s infrastructure, acquiring equipment, and investing in marketing. By making informed decisions and using funds wisely, you can position your auto body shop for long-term success and financial sustainability. 

Obtain Auto Body Shop Licenses and Permits

Obtaining the required licenses and permits is essential for operating your auto body shop legally. Failure to safeguard these documents can have severe repercussions, including business closure, fines, penalties, and potential legal action. A Fire Department permit to ensure compliance with fire safety regulations, a Sign permit for displaying business signage, a Seller’s permit for collecting sales tax, a Doing Business As (DBA) license to operate under your chosen business name, a General Business license for legal operation within your jurisdiction, and a Certificate of Occupancy to verify compliance with building and zoning regulations are essential licenses and permits for your auto body shop. 

Purchase Auto Body Insurance Requirements

Most states mandate specific insurance coverages for auto body shops, including general liability, commercial property, professional liability, commercial auto insurance, workers’ comp, and business owner’s policy. General liability insurance protects against third-party claims for bodily injury, property damage, and personal injury, while commercial property insurance safeguards physical assets from fire, theft, and vandalism. Professional liability insurance covers claims related to professional negligence, and commercial auto insurance is essential if you use business vehicles. Workers’ compensation insurance covers medical expenses and lost wages for injured employees. 

Familiarize yourself with the best auto body shop vendors and suppliers

Before opening your auto body shop, it is essential to familiarize yourself with and establish strong relationships with the best vendors and suppliers in the industry. A reliable vendor or supplier will ensure that you receive the right quantity and quality of auto body shop inventory when you need it, promoting the growth and expansion of your business. Having a dependable supply chain means you will never lack essential products to serve your customers effectively. When selecting a vendor, consider factors such as their pricing competitiveness, proximity to your location for efficient logistics, and their track record of reliability in delivering orders on time. 

Interview and Hire Competent Employees

To effectively manage your auto body shop, you must thoroughly screen and hire qualified employees. Verify their academic credentials and evaluate their level of experience to ensure they have the required skills for the position. Perform background investigations on prospective employees to protect the safety and reputation of your business. To facilitate effective interactions with customers and coworkers, give preference to candidates with strong communication skills. Additionally, look for individuals with exceptional stamina, as auto body work can be strenuous physically. 

How to Run a Successful Auto Body Shop

According to the Bureau of Labor Statistics, by the end of the first year, at least 20% of small businesses fail and by the end of the fifth year, at least 50% of small businesses fail. This proves that starting a business isn’t the same as running a business. For you to start an auto body shop business you must find enough funding but for you to run a business you must know how to manage cash flow and organize your business team. Here is a breakdown of how to run a successful auto body shop:

Have the ‘Customer Is Always Right’ Attitude

To ensure the success of your auto body shop, adopting the ‘customer is always right’ attitude is crucial. Customers are the lifeblood of your business, as they drive revenues and sustain its operation. Actively listen to their suggestions and feedback, implementing improvements based on their needs and preferences. Effectively resolving conflicts between customers and employees is vital, fostering positive relationships. Offer competitively priced products and services to attract and retain customers, leading to increased loyalty and word-of-mouth referrals. 

Don’t Hold Back When It Comes to Your Business Team

Your staff is as equally important to your business as your customers are. Show appreciation and motivate your team by providing necessary insurance coverage, demonstrating your commitment to their well-being. Organizing business trips for them allows them to learn more about the industry and participate in leisure activities, fostering team camaraderie. Additionally, consider implementing monthly or yearly rewards to recognize their hard work and dedication. Providing extra time off and offering salary raises proactively further demonstrate your commitment to their professional growth and job satisfaction.

Invest in Auto Body Shop Software

In today’s fast-paced business landscape, investing in auto body shop software has become essential. Managing an auto body shop without leveraging technology can consume time and resources, leading to inefficiencies and errors. Specialized software designed for the industry streamlines tasks, optimizing operations and enhancing efficiency. It simplifies appointment scheduling, inventory management, and customer information tracking, facilitating a focus on delivering quality services. Automation reduces manual efforts, minimizes errors, and improves data accuracy. Real-time data and analytics provide valuable insights for informed decisions and identifying areas for improvement. 

Market and Advertise Your Auto Shop Regularly

To attract new customers and establish your auto body shop’s presence in the industry when learning how to start a body shop business, engage in regular marketing and advertising efforts. Embrace fast and budget-friendly methods to effectively promote your business. Utilize popular social media platforms like TikTok, Twitter, and Facebook to engage with your target audience and showcase your services. Post engaging content, customer testimonials, and before-and-after photos to create a buzz and attract potential customers actively. Create an SEO-friendly website and publish high-quality articles or blogs regularly that highlight your expertise and services. Optimize them with relevant keywords to improve search engine rankings. 

Aim on Quality and Not Quantity

Prioritize providing quality services over servicing a large number of vehicles. Take the time to perform each job excellently, as many customers have a deep emotional attachment to their automobiles. If you underperform while servicing their vehicles, they are unlikely to return or refer others to your shop. Use high-quality materials when repairing the exterior and non-moving parts of your clients’ vehicles, as quality doesn’t always have to be expensive. Familiarize yourself with the tell-tale signs of genuine and counterfeit auto body spare parts to ensure your customers receive the best products. 

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Insurance Requirements for Boosting Income

After learning how to start your own auto body shop, it’s reasonable to learn about the auto body shop insurance requirements for boosting income. Below are some of the must-have auto body insurance requirements. We will also provide expert recommendations on which insurance companies to purchase these policies.

Business Owner’s Policy

A merger between commercial property insurance and general liability insurance forms this cost-effective and comprehensive insurance policy. BOP for auto body shops protects your business from copyright infringement, advertising injuries, and personal harm lawsuits. This policy also covers you from incurring the costs of repairing and replacing your commercial property after fire, theft, vandalism, lightning, windstorms, and hailstorm destroy it/them.

If you want to purchase and manage customizable and cost-effective BOP for small-scale business, then we recommend that you purchase it from NEXT insurance company. NEXT is a privately owned insurance company that specializes in providing small-scale enterprises with adjustable policies at affordable prices. 

General Liability Insurance

This policy covers you against liabilities in case the products you sell, distribute or manufacture and your business operations cause third party bodily injuries or property damages. It also covers your business against copyright infringement, advertising injuries, and personal harm lawsuits.

If you want by-hour, day, or month general liability insurance for auto shops, then we recommend that you purchase it from Thimble. Thimble is an online A grade insurance company that provides, fast, reliable, and easy-to-purchase and claim GLI for small auto body shop businesses across the 50 states of USA.

Professional Liability Insurance

When in the process of learning how to start a body shop business, this policy covers you against financial liabilities in the event your client sues you for acts of negligence during your professional service provision. This policy also covers your employees against such liabilities. Some of the lawsuits this policy will cover you against include:

  • Failure to deliver your services on time

  • Failure to deliver services as per the set standards

  • Violation of good faith and breaching of contract

  • Performing gross general misconduct during service delivery

  • Allegedly providing your client with misleading or inaccurate information that causes them bodily injuries or property damages

Hiscox is known for its worldwide coverage when it comes to professional liability insurance policy. This long-standing carrier is known for unmatchable customer services and for its provision of discountable and easy-to-claim insurance policies.

Commercial Property Insurance

This policy compensates you for the loss you incur while renovating your commercial premises after fire, theft, vandalism, lightning, and hailstorm destroy it. Your insurer will also compensate you for the losses you incur while replacing or repairing the physical business assets following their destruction while in your commercial premises. Losses arising from earthquakes, terrorism, war, and floods are not covered under this policy.

If you want to conveniently compare all the available commercial property insurance policy options as provided by different reputable insurers, then consider choosing to work with a certified CoverWallet insurance agent. CoverWallet is an AON owned insurance company that provides its clients with a platform for comparing the available commercial property insurance policies options as provided by its over 29 partnered insurance carriers.

Commercial Auto Insurance

Auto body shops need commercial auto insurance to avoid financial losses. This insurance covers third-party injuries, deaths, and property damage from your commercial vehicle. If you or your passengers are injured while driving your commercial vehicle, it covers medical costs. The policy covers fire, vandalism, theft, landslides, floods, and other collisions that could ruin your commercial vehicle. The policy covers medical bills but not vehicle repairs if you’re injured by an uninsured or underinsured driver. Commercial Auto Insurance protects your auto body company from unforeseen vehicle damage and financial losses.

Tivly is known for its easy-to-purchase, manage and claim commercial auto insurance policy. Hence, we recommend that you purchase your commercial auto insurance for auto body shops from this reliable and reputable USA-based insurance agency.

Workers Compensation Insurance

This is an employer-funded insurance policy. It’s only in Wyoming and Texas where employers aren’t required by law to purchase this critically important insurance policy. Through this mandatory policy your insurer caters to your employees’ medical expenses following a work-related injury or illnesses after discovering how to start an auto body shop. This coverage covers lost pay, disability, and dismemberment for your employees. Surviving employees receive death benefits.

The Hartford offers unmatchable workers comp insurance policies for small, medium, and large-scale auto body shop enterprises. This A-grade AM Best and BBB-rated insurer offers its clients a wide range of policy discounts. It also provides its clientele with financial services.

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