The mobile car wash and detailing market reached nearly $10 billion in 2022. Mobile car washing is a business you can quickly get up and running with little experience. Are you curious about how to start a mobile car wash business? You must follow steps like deciding your business structure, finding customers, and purchasing car wash business insurance. Keep reading to find out more!
You can mobile car wash and detailing business by following simple steps like deciding a business name, hiring employees, and choosing your business structure.
Before starting your mobile car washing business; you must account for the potential costs. The cost to start a mobile car washing business may be as low as a few thousand dollars, but you may need to invest $10,000 or more. Below are a few costs you must consider.
| Mobile Car Wash Business Expense | Cost |
|---|---|
| Insurance coverage | $1,800-$3,000 |
| Tools and equipment | $100-$3,000 |
| Advertising costs | $200-$2,000 |
| Employee salaries | $26,000-$35,000 |
| Vehicle payments | $500-$700 |
| Designing a logo | $0-$2,000 |
| Business Registration fees | $100-$1,000 |
What your brand will offer customers is essential to figure out when learning how to start a mobile car detailing business. A few angles to consider when defining your mobile car wash brand include:
Quality of service: You could emphasize the quality of your car washes. Your business logos and branding should emphasize your attention to detail and consistency of service.
Speed of service: People appreciate quick service on their vehicles to schedule their lives around it. Your customers might have jobs and obligations that leave them with little free time during the day.
Trustworthiness: By establishing your brand as honest and trustworthy, you can appeal to your customer’s emotions. This allows you to build brand loyalty and form long-term clients around this idea.
An important decision to make when learning how to start a mobile detail business is how you want to form your business legally. Your business must be registered once you start offering services under a business name. A registered business is also necessary for benefits like opening a business bank account. Typical business structures are outlined below.
| Business Structure | Advantages | Disadvantages |
|---|---|---|
| Sole proprietorship | Easy to form, keep the profits for yourself. | Liability for business debts and expenses. |
| Corporation | Unlimited liability protection from the business can issue stocks. | Subject to double taxation, stricter rules, share profits with shareholders. |
| Limited liability company | Pass-through taxation, business liability protection. | More expensive to form than a sole proprietorship. |
An employer identification number or EIN is required if you want to hire employees or open a business bank account. A social security number will suffice for an identifying tax number if you have a sole proprietorship. The steps for getting an EIN include:
Apply online on the IRS website, by mail, or by fax.
Provide information about your business activities, address, and social security number.
Submit the application without 15 minutes of inactivity if you applied online.
Receive your nine-digit EIN.
A business bank account is your gateway to processing customer transactions, getting a business loan, and making your business more appealing to customers. When customers write a check to an official business name or use their credit card with your business, they will see you as more legitimate. Some types of business accounts to consider include:
Savings account: You can invest business income into a savings account, earning interest over time.
Money market account: A money market account earns interest on the money you invest but at a higher rate than a savings account. You can also get compound interest on your investment but have to deal with variable interest rates.
Checking account: Checking accounts can send and receive payments for your business. Typically you must have a minimum balance to maintain a checking account.
Merchant services: You can process credit and debit card transactions with a merchant services account. You must pay transaction fees when customers use this service, and you cannot withdraw cash in person. To process cash transactions with a merchant service account, you have to use an ATM.
Your business must find a niche in the market and address the needs of certain customers. By building loyalty with a particular segment of customers, you can provide specialized services that make you stand out from other businesses.
Luxury vehicle owners: A person who owns a luxury are more likely to have the resources to pay for a professional car wash. They may use their vehicle to impress clients and must pay for more regular maintenance.
Truck owners: Certain segments of vehicle owners use trucks to help them haul materials or go mud riding. These customers sometimes need a detailed cleaning to remove all the caked-on dirt and grime.
Classic automobile owners: Customers who own older cars may want to avoid driving them on the road and would be happy to pay for a car washing service that can come to them.
You must decide what services to offer to your customers. This will determine what equipment you need to invest in and what types of customers you will appeal to. Some services to consider include:
Interior cleaning: Your car washing business can offer cleaning services to your client's seats, steering wheel, and other internal parts. Interior cleaning requires using a vacuum or a steam cleaner depending on the severity of the mess.
Rust removal: Rust can start to build up on the underside of a client’s vehicle. Surface rust can be removed by applying cleaning compounds; though care must be taken not to damage the vehicle paint.
Mold removal: Mold can thrive on wet surfaces and spread microscopic spores to your seats. Mold can grow in dark and warm places like your trunk and under your seats.
Hiring employees to help you out becomes a good idea as you start taking on more clients and responsibilities. You will want to hire more employees with car washing experience that can perform your business services. You might also consider hiring support staff like a business assistant or a bookkeeper. A bookkeeper keeps track of your business finances, manages expenses, and facilitates employee payments. You can hire business assistants to help you with mundane business tasks like answering phone calls, managing business mail, and ordering supplies you need for your services.
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A mobile car detailer in the United States will make between $68,912 and $112,688 annually. Below is a comparison of the average salary of a mobile car detailer in different states.
| State | Average Annual Salary |
|---|---|
| Alabama | $83,223 |
| Alaska | $98,832 |
| Arizona | $88,722 |
| Arkansas | $82,553 |
| California | $99,919 |
| Colorado | $91,521 |
| Connecticut | $97,636 |
| Delaware | $92,536 |
| Florida | $86,059 |
| Georgia | $87,900 |
| Hawaii | $95,045 |
| Idaho | $84,107 |
| Illinois | $93,079 |
| Indiana | $88,341 |
| Iowa | $86,693 |
| Kansas | $86,258 |
| Kentucky | $85,243 |
| Louisiana | $86,131 |
| Maine | $87,327 |
| Maryland | $93,402 |
| Massachusetts | $95,587 |
| Michigan | $89,843 |
| Minnesota | $92,835 |
| Mississippi | $80,786 |
| Missouri | $86,317 |
| Montana | $82,815 |
| Nebraska | $84,999 |
| Nevada | $91,566 |
| New Hampshire | $91,784 |
| New Jersey | $99,728 |
| New Mexico | $83,558 |
| New York | $96,666 |
| North Carolina | $86,964 |
| North Dakota | $86,983 |
| Ohio | $88,846 |
| Oklahoma | $83,759 |
| Oregon | $91,077 |
| Pennsylvania | $90,407 |
| Rhode Island | $94,936 |
| South Carolina | $85,525 |
| South Dakota | $79,826 |
| Tennessee | $83,278 |
| Texas | $89,048 |
| Utah | $85,715 |
| Vermont | $87,236 |
| Virginia | $90,044 |
| Washington | $97,192 |
| West Virginia | $81,573 |
| Wisconsin | $89,229 |
| Wyoming | $83,223 |
There are a few tools that you will need for your mobile car wash business that are described in the chart below.
| Equipment | Use | Cost |
|---|---|---|
| Vacuum | Uses air suction to clean small particles | $200-$4,000 |
| Spray bottle | Apply cleaning chemicals to the interior or exterior of a vehicle | $10-$50 |
| Towels | Used for cleaning up spills and buffing a vehicle | $20-$40 |
| Cleaning gloves | Protect your hands from harsh chemicals and grime | $10-$30 |
| Auto detailing machine | Comes with a vacuum and water heating system for getting tough stains | $1000-$4,000 |
| Power washer | Blasts away dirt and grime from the exterior of a car | $100-$400 |
| Wheel brush | Helps you clean between the rims and wheels of a car | $20-$40 |
Your mobile car wash business requires specific insurance policies to protect you against events like lawsuits or damaged property. A lawsuit from a customer could potentially cost you thousands in legal fees. You should consider purchasing the following policies to protect and boost your take-home income.
General liability insurance protects your business against bodily injury, property damage, and advertising lawsuits. The policy is meant to protect you from lawsuits by members of the general public or customers in response to your actions.
Thimble is our recommendation for general liability insurance. Through Thimble, you can purchase short-term general liability insurance to cover the length of services to a customer. You can define your policy duration down to the day and hour if needed. Thimble’s policies are easy to adjust as your business scales up. Thanks to their streamlined process, you can easily purchase a policy and get covered in just a few hours. Thimble has an A+ rating from the Better Business Bureau.
Your professional liability policy covers your business from claims of negligence and contract violations. If you make an error or oversight in your services, this is the policy you need. For professional liability insurance, we recommend Hiscox. 4.7/5 customers recommend Hiscox, thanks to their knowledgeable insurance agents. You can obtain worldwide coverage for your professional liability policy if your claim is filed in the US. With Hiscox, you get a dedicated claims representative to handle your case. Hiscox offers specialized policies that give you tailored coverage for your business. They work with you to identify the coverage you need, so you only pay for necessary protection.
Commercial property insurance covers your property and equipment from physical damage. The policy covers events like fire, theft, vandalism, wind, and lightning. You can get excellent coverage for this policy from CoverWallet. CoverWallet provides over ten highly rated insurance partners. You can get insurance quotes without committing to buying a policy. You can skip filling out an insurance form and call CoverWallet directly if needed. The company has an A+ score from the Better Business Bureau. CoverWallet offers policies that cover you in 48 states.
Commercial auto insurance protects your business vehicles from damage and your business from accident liability. Your personal auto policy is not sufficient for business purposes. Most personal auto policies do not cover work activities and generally have lower coverage limits.
Tivly is an excellent company that helps you purchase commercial auto insurance. You can choose a policy from over 200 insurance partners. The company boasts a 4-second phone response rate. After a quick call, you can get set up with quotes and policies from their top-rated insurance partners. You can purchase commercial auto insurance with coverage options like gap insurance and personal injury protection. Tivly has an A rating from the Better Business Bureau.
Workers' compensation insurance is necessary once you start hiring employees in most states. When your workers get injured or ill, this policy covers their medical costs. It will also pay supplemental income if your employee has to miss work or perform services at a reduced capacity. The Hartford is our recommendation for workers' compensation insurance. They offer your employees access to over 65,000 pharmacies to treat their injuries through their policies. The company uses nurse case managers who oversee workers' comp claims to ensure that employees receive proper treatment.
A business owner’s policy is one of the most comprehensive insurance options available. It combines the coverage of general liability and a commercial property policy. A BOP will often save you money compared to buying policies separately. NEXT is our recommendation for a BOP. Their business owner’s policies have the same coverage as their general liability insurance. You will save money with NEXT when you bundle your business insurance policies. The company has a 4.75/5 rating from its customer reviews and boasts a B+ rating from the Better Business Bureau.
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1 / 5
Use anyone except Employers. Period. They are non-transparent and shameful. After I complained long enough to warrant a call from a supervisor, the supervisor called back from a PRIVATE NUMBER (no caller ID), left a message that they are not reversing their decision (without any communication with me), and failed to leave a phone number for me to call back. She was hiding! They also fact find via email and phone calls, which is terrific for speed and communication. However, after setting a precedence of email or phone calls, they send time sensitive information via email, without any heads up... they are hoping you miss it and forfeit via expiration. Evil policies. Go elsewhere.
1 / 5
This place is an absolute joke of a company and should be ashamed of the way they conduct business. I was hurt on the job at the end of July and it took them just shy of 7 weeks to issue out a paycheck to me. Yes the amount was back dated but still. Not many have the luxury of not receiving a paycheck for almost 2 months. To top it all off, the original adjuster marked me down for the wrong state which caused a problem from the get go, I've had 3 different adjusters now since each one can't seem to figure out the simplicity of my claim. All my paperwork which includes, my job, house, and drs visits all are from the same state and city but yet some how I have been filed under a completely different state 1500 miles away. They do not answer your phone calls or emails no matter how many you leave. I've had to escalate my frustrations to the supervisors of each of these individuals in order to even get some kind of response. I've had more communication and information given to me about my claim from the customer service representatives then the actual adjusters.......... please tell me how that works?! A serious overhaul needs to happen here in order to serve your clients the way they deserve to be taken care of. 10/10 do not recommend this company to a single soul on earth
1 / 5
I have never had the displeasure of working with a more incompetent and disrespectful person in my life. I’m an injured worker and the adjuster that was assigned to my case was named Carrie Furgeson. In the past 6 weeks that I’ve been injured and out of work I have only been able to get ahold of her twice, not for lack of trying. I have left countless voicemails, countless emails, and she ignores them all. When I am finally able to get ahold of her I’m greeted with terrible customer service. She is rude, she talks over me and I’m hardly able to get a word in edgewise. She spelled my name wrong on my documents even after I spelled it for her properly countless times, this caused a whole new issue with my bank. I have bill collectors from the hospital calling me demanding payment and Carrie Furgeson won’t do a single thing to help, or to get them paid. All of my documentation is in Colorado, my job is in Colorado, my address is in Colorado, all my Dr offices and appointments have been in Colorado and Carrie still managed to hold my claim because she wasn’t sure what state she needed to file it under. It’s been 6 weeks since my Injury and my company still hasn’t received the wage paperwork to fill out so they can get me my correct wages. When she’s not ignoring me she’s answering my questions with “I don’t know” well I don’t know how she got this job, because apparently she doesn’t know anything about it. She is a disgusting morose individual inside and out and I genuinely wish her the worst in all of her future endeavors. I highly recommend you don’t use this company. Please if you are a business owner and your looking into this company please don’t use them. I’m sure they have the cheapest payment and that’s why companies use them in the first place, but you will be doing your employees a grave disservice by forcing them to venture into this absolute dumpster fire of a company. I would rate 0/5 if possible but 1 was the lowest I was allowed.
5 / 5
Their general liability insurance purchase process is simply the best online experience I've ever had in my life!
5 / 5
As long as they cover your line of business, you're literally covered! best rates, best coverage, best online experience, best professionals, can't be happier that I chose them!
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