• Number of employees 700
• Year founded -

Root aims to fix the insurance industry. It is the first car insurance company that was founded on the relentless pursuit of fairness. It uses an app to quote drivers based on how they actually drive rather than just their demographics. Root doesn't insure bad drivers, and by doing so, Root is able to save GOOD drivers as much as 52% on their car insurance rates! The Root app uses technology in smartphones to measure driving behaviour—such as braking, speed of turns, driving times, and route consistency—and determines who is a safe driver and who isn’t. By only insuring safe drivers, Root can offer more affordable rates. And the entire Root experience is simple and easy. You can do everything in the app—customize and purchase your policy, find your insurance card, make changes to your policy, and file a claim. It can even request cancelation of your old insurance policy for you. Root reimagines the services people need so that they serve them better. Using data, technology, and rapid innovation, we create products and experiences that are fair, easy, personal, and affordable. They started by tackling the archaic car insurance industry. Through data and technology, we base rates on how people actually drive. The result is a more fair, more affordable, and much easier experience—thanks to it all being in an app. These same principles allow them to reimagine even more of the everyday services, like renters insurance. Our Rating: 9/10