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Gerber Life Insurance offers many types of life insurance for people in all stages of life. The Grow‑Up® Plan is a whole life insurance policy for children that starts protecting your child early on and continues into adulthood, for financial protection that can last a lifetime. Founded in 1967, Gerber Life Insurance provides quality life insurance, particularly to young families on a limited budget. For more than 50 years, Gerber Life has been providing budget-friendly life insurance so that children and adults can have greater financial protection. Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group, a worldwide industry leader in life insurance whose strength and stability fortify our $50 billion of life insurance in force. With Gerber Life, applying for a policy is easy and simple. You can count on us for insurance plans for the entire family that offer the reliability, flexibility and peace of mind you deserve.