Motorcycle Dealer Insurance: Cost & Quotes From $45/mo

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Some try making money as motorcycle dealers instead of as car dealers. As a motorcycle dealer, it’s crucial to protect your business from various risks and liabilities. Motorcycle dealer insurance provides comprehensive coverage to safeguard your dealership and assets. This article will explore the different types of insurance policies available for you and their coverage limits. Read on to discover the options that can help protect your business.

General Liability Insurance for Motorcycle Dealers

CoverWallet  NEXT (Best) Thimble  Hiscox The Hartford
Per occurrence limit  $1,000,000 $1,000,000 $1,000,000/$2,000,000 $300,000/$1,000,000 $1,000,000/$2,000,000
Aggregate limit  $2,000,000 $1,000,000/$2,000,000 $1,000,000/$2,000,000 $300,000/$2,000,000 $1,000,000/$2,000,000
Products and completed operations aggregate limit  $2,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000
Advertising injury coverage aggregate limit  $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000
Tenant’s legal liability coverage limit  $100,000 $100,000 $5,000 $100,000 $1,000,000
Waiver of subrogation included? Yes No Included Can be included No
Hired/non-owned auto liability coverage included? Yes No Excluded Can be included Can be included
Equipment breakdown floater included? No  Yes Yes Can be included Can be included
Can you get a certificate of insurance online? Yes Yes Yes Yes Yes
Name additional insureds? Yes Yes Yes Yes Yes
Deductible $0 $0 $0 $0 $0


This insurance is a fundamental coverage for you. It protects your dealership from claims of property damage, bodily injury, or advertising-related incidents.  Coverage limits typically range from $1 million to $2 million.


Specific Situations Where General Liability Insurance Can Help

  • Accidents involving customers on your dealership premises

  • Injuries sustained during motorcycle test drives

  • Property damage caused by your dealership’s operations

  • Advertising claims and allegations of false advertising 

Add-Ons to General Liability Insurance for Motorcycle Dealers

  • HNOA coverage–Hired/non-owned auto coverage covers the accidents caused by a vehicle your motorcycle dealership hired or borrowed to transport goods, equipment, or employees

  • Completed operations coverage–This covers claims arising from work or services completed by the dealership

Product Liability Insurance for Motorcycle Dealers

The product liability policy in your  motorcycle dealer insurance program protects against claims arising from defective motorcycles or parts. Even if you carefully select reputable manufacturers, unforeseen defects can still occur, putting your dealership at risk. Product liability insurance covers legal expenses, settlements, and judgments resulting from such claims. Coverage limits for this insurance vary, but they usually range from $1 million to $5 million. 


Specific Situations Where Product Liability Insurance Can Help

  • Accidents caused by defective motorcycle parts

  • Injuries resulting from faulty manufacturing or design

  • Claims related to inadequate product warnings or instructions

Add-Ons to Product Liability Insurance for Motorcycle Dealers

  • Recall expense coverage–The add-on provides coverage for expenses associated with product recalls, including notification costs, shipping and disposal expenses, and public relations expenses

  • Contractual liability coverage–This extends coverage for liability assumed under contracts or agreements with suppliers or other parties, ensuring that the dealership is protected from potential legal disputes

How Do I Obtain Product Liability Insurance Quotes for My Motorcycle Dealership?

You can contact motorcycle dealer insurance providers specializing in commercial coverage for dealerships. Provide them with details about your business, and they will provide you with customized quotes that outline the cost and coverage options available to your dealership.

Compare Cheap Motorcycle Dealer Insurance Quotes Online

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Commercial Property Insurance for Motorcycle Dealers

CoverWallet NEXT (Best) Thimble The Hartford Hiscox
Building coverage limit (minimum) $50,000 $320,000 $25,000/$500,000 $75,000 $25,000
Contents coverage limit (minimum) $50,000 $35,000 $25,000/$500,000 $75,000 $15,000
Outdoor signs Excluded $2,500 Excluded Excluded Included
Accounts receivable  Excluded Excluded $5,000/$10,000 Excluded Included
Money and securities Excluded $2,500 $1,000 Excluded Included
Lock and keys  Excluded $2,500 Excluded Excluded Included
Business interruption floater Excluded Included Included Excluded Included
Equipment breakdown floater Excluded Included Excluded Excluded Included
Inland marine insurance floater Excluded Excluded $10,000 Excluded Excluded
Employee dishonesty floater Excluded $5,000 $2,500 Excluded Excluded


This insurance is vital for you, ensuring protection against property damage and loss. The insurance covers your dealership’s buildings, inventory, equipment, and other physical assets, whether due to fire or vandalism. Coverage limits can range from $250,000 to several million dollars.

Specific Situations Where Commercial Property Insurance Can Help

  • Damage caused by storms, or other natural disasters

  • Stolen motorcycles or equipment

  • Business interruption due to covered property damage

Add-Ons to Commercial Property Insurance for Motorcycle Dealers

  • Business interruption insurance–Provides coverage for lost income and ongoing expenses if your dealership is temporarily unable to operate due to a covered loss, such as fire, theft, or natural disasters

  • Equipment breakdown coverage–Protects against financial losses resulting from the breakdown of essential equipment or machinery used in your operations, covering repair or replacement costs

How Does Commercial Property Insurance for Motorcycle Dealers Handle Coverage for Inventory?

Commercial property insurance for motorcycle dealers ncludes coverage for inventory. In the event of damage due to fire, theft, or natural disasters, the insurance policy can reimburse the value of the damaged or lost inventory. 

The coverage amount can be based on factors such as the cost of the inventory or its market value, and it’s important to review the policy terms and limits to ensure that your inventory is adequately covered. Additionally, certain motorcycle dealer insurance programs may offer options for additional coverage specifically tailored to high-value or specialty motorcycles in your inventory.


Two men standing next to motorcycles at a motorycycle showroom.


Business Owner’s Policy for Motorcycle Dealers

CoverWallet NEXT (Best) Thimble  Hiscox The Hartford
General liability aggregate limit  $2,000,000 $1,000,000/$2,000,000 $1,000,000/$2,000,000 $300,000/$2,000,000 $1,000,000/$2,000,000
Commercial property coverage limit  $50,000 $320,000 $25,000/$500,000 $75,000 $75,000
Optional policies can be added? Yes Yes Yes Yes Yes
Name additional insureds for free? Yes Yes Yes Yes Yes
BOP discount? Yes Yes Yes Yes Yes


A business owner’s policy (BOP) combines general liability insurance and commercial property insurance to provide comprehensive coverage for you. It is a cost-effective solution that simplifies your insurance needs and offers significant benefits.

The general liability limits range from $1 million to $2 million per occurrence. Property coverage limits will depend on the value of the dealership’s assets, ranging from $250,000 to several million dollars. Specific situations where a business owner’s policy can help include:

  • Accidents or injuries occurring on your dealership premises

  • Property damage caused by your dealership’s operations

  • Legal claims arising from advertising or marketing activities 

Add-Ons to Business Owner’s Policy for Motorcycle Dealers

  • Cyber liability insurance–Covers expenses related to data breaches, cyberattacks, or other cyber incidents that may compromise your sensitive information or cause financial losses

  • Employment practices liability insurance–Provides coverage for legal defense costs and potential settlements

Tools and Equipment Insurance for Motorcycle Dealers

NEXT  Thimble Hiscox The Hartford
Aggregate limit $3,000/$10,000 $2,500/$5,000 $15,000/$25,000 $5,000-$10,000
Covers hired and borrowed equipment? $3,000/$10,000 $2,500/$5,000 No Yes
Miscellaneous equipment also covered? $5,000/$10,000 No Yes Yes
Offered as an endorsement to general liability insurance? Yes Yes Yes Yes
Deductible $500 $500 $0 $0


Your dealership relies on specialized tools and equipment to operate efficiently. This motorcycle dealer insurance protects against damage, loss, or theft of tools and equipment essential to your day-to-day operations. The coverage limits for this policy range from $2,500-$25,000, depending on the insurance company you choose. 


Add-Ons to Tools and Equipment Insurance for Motorcycle Dealers

  • Rented or leased equipment coverage–It extends coverage to tools and equipment that you rented or leased, ensuring that they are protected during the lease period

  • Off-site equipment coverage–This add-on covers tools and equipment used off-site, such as during repair or maintenance services at customer locations or events

Commercial Auto Insurance for Motorcycle Dealers

This type of motorcycle dealer insurance is essential if you operate a vehicle for business purposes. It provides coverage for vehicles used for deliveries or transportation of inventory. Commercial auto liability coverage limits of $500,000 to $1 million are common. This insurance can help to:

  • Cover the cost of accidents caused by your motorcycle dealership’s commercial vehicles

  • Cover the cost of damage to your commercial vehicle that resulted from collisions, fire, theft, vandalism, and other covered perils

  • Pay the medical expenses of your commercial vehicle’s driver and passengers if a collision happens

Add-Ons to Commercial Auto Insurance for Motorcycle Dealers

  • Hired or non-owned auto coverage–This add-on covers the medical expenses of third parties who got injured in an accident caused by a vehicle that your dealership hired or borrowed

  • Roadside assistance coverage–It offers additional services such as towing, battery jump-starts, and flat tire assistance for the dealership’s vehicles, ensuring prompt assistance in case of breakdowns

Workers’ Compensation Insurance for Motorcycle Dealers

Workers’ compensation insurance is essential if you have employees working at your motorcycle dealership. It covers medical expenses, lost wages, and rehabilitation costs if an employee sustains a work-related injury or illness. The payout depends on the state and the specific policy but typically includes coverage for medical expenses and lost wages, with limits based on state-mandated requirements.


Add-Ons to Workers’ Compensation Insurance for Motorcycle Dealers

  • Employer’s liability insurance–Provides additional coverage for lawsuits filed by employees claiming negligence or unsafe working conditions

What Steps Should I Take in the Event of a Workers’ Compensation Claim?

Your dealership should promptly notify the motorcycle dealer insurance provider and provide all necessary information and documentation related to the claim. Maintaining open communication with the injured employee, their healthcare providers, and any legal representatives involved is essential to ensure appropriate support and compliance with the workers’ compensation process.


Excess Liability Insurance for Motorcycle Dealers

Excess liability insurance provides additional coverage beyond the limits of your primary liability policies, such as general liability or commercial auto liability insurance. 

It acts as an extra layer of protection against catastrophic events or high-value lawsuits that exceed the limits of your underlying policies. 

Coverage limits for this motorcycle dealer insurance can range from $1 million-$10 million or more depending on your needs and the potential risks your dealership may face. 

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Motorcycle Dealer Insurance Cost

Cost per Month Cost per Year Deductible
General liability insurance $34 $408 $0-$500
Excess liability insurance $36 $432 $500-$1,000
Commercial property insurance $40 $480 $1,000-$2,000
Business owner’s policy $65 $780 $1,500
Commercial auto insurance $63 $756 $500-$1,000
Tools and equipment insurance $49 $588 $500-$1,000
Workers compensation insurance $78 $936 $2,000-$5,000


The average motorcycle dealer insurance cost is $34 per month or $408 per year for a $1 million general liability insurance. Factors that determine premiums are:

  • Size and nature of the dealership–The size of the dealership, its annual revenue, and the number of employees can impact the insurance cost. Larger dealerships with higher revenue and more employees tend to have higher insurance premiums

  • Location–The geographical location of the dealership also plays a role in determining the cost. Insurance rates can vary based on the area’s crime rates, weather risks, and local regulations

  • Coverage types and limits–The specific types of coverage chosen, such as general liability, product liability, commercial property, and commercial auto insurance, as well as the coverage limits selected, will affect the overall cost. Higher motorcycle dealer insurance coverage limits typically lead to higher premiums

  • Deductibles–The deductible amount, which is the portion of the claim the dealership is responsible for paying, can impact the cost of insurance. Higher deductibles generally result in lower premiums

  • Claims history–A dealership’s claims history is a significant factor considered by insurance providers. If a dealership has a history of frequent claims or large losses, it may lead to higher premiums

  • Risk management practices–Implementing risk management strategies, such as having proper safety protocols, security measures, and employee training programs, can potentially lower insurance costs by reducing the risk of accidents, theft, and liability claims

In connection, here’s a table showing the cost of a $1 million general liability insurance from the best motorcycle dealer insurance companies:

Cost per Month Cost per Year Best for
NEXT $19 $228 Best overall; Fastest general liability insurance for honey producers
CoverWallet $23 $276 Comparing motorcycle dealer insurance quotes online
The Hartford $26 $312 Workers compensation insurance for motorcycle dealers
Tivly $28 $336 Comparing motorcycle dealer insurance quotes over the phone
Thimble $30 $360 On-demand insurance policies for motorcycle dealers
Hiscox $32 $384 Motorcycle dealer insurance with automatic renewal

Compare Cheap Motorcycle Dealer Insurance Quotes Online

Get all the best quotes from leading providers in a click of a button!

Best Motorcycle Dealer Insurance Companies

Here are the top insurance companies that specialize in motorcycle dealer insurance. Read some of the reviews below to know their pros, cons, and average rate for a $1 million general liability insurance. 


NEXT Motorcycle Dealer Insurance 

Pros

  • Best overall

  • Issues an online proof of insurance instantly

  • Fastest general liability insurance for motorcycle dealers

  • Great customer service and reputation

  • Excellent rates

  • Outstanding value for money

  • Get a 10% discount if you buy two or more policies 

Cons

  • Couldn’t find any

Over the years, NEXT has continued to evolve and refine its insurance offerings, staying up-to-date with the latest trends. By collaborating with industry experts, underwriters, and risk management professionals, NEXT offers a motorcycle dealer insurance program that protects against accidents, liability claims, and property damage.

Today, NEXT stands as a trusted and respected name in the insurance industry, known for its deep expertise, exceptional service, and commitment to meeting the unique needs of motorcycle dealers. With a strong foundation built on years of experience, NEXT continues to innovate and adapt, ensuring that motorcycle dealers can grow.

Best for: Best overall; Fastest general liability insurance for motorcycle dealers

Average cost: $19 per month

Our rating: 10/10


CoverWallet Motorcycle Dealer Insurance

Pros

  • Wide selection of insurance carriers

  • User-friendly online platform

  • Ability to compare quotes from multiple providers

Cons

  • Not an insurance company but an insurance broker 

CoverWallet is a leading online insurance broker specializing in comprehensive insurance solutions for various industries, including motorcycle dealerships. By partnering with multiple insurance carriers, CoverWallet offers a diverse range of coverage options tailored to meet the specific needs of motorcycle dealers.

Best for: Comparing motorcycle dealer insurance quotes online 

Average cost: $23 per month 

Our rating: 10/10


The Hartford Motorcycle Dealer Insurance

Pros

  • Established and reputable company

  • Extensive experience in commercial insurance

  • Customizable motorcycle dealer insurance programs

Cons

  • Limited add-ons to general liability insurance

The Hartford, a well-established insurance company with a strong presence in the commercial insurance market, was founded in 1810. With over two centuries of experience, The Hartford has solidified its reputation as a trusted and reliable provider of insurance solutions. Throughout its long history, The Hartford has continuously adapted to the changing needs of businesses and has consistently delivered comprehensive coverage options to meet their specific requirements. 

Best for: Workers compensation insurance for motorcycle dealers

Average cost: $26 per month 

Our rating: 10/10


Tivly Motorcycle Dealer Insurance

Pros

  • Tailored coverage for motorcycle dealers

  • Commitment to customer satisfaction 

  • Provides personalized assistance and support to help motorcycle dealerships navigate their insurance requirements

Cons

  • You need to talk to a representative to get quotes

Tivly was founded in 2009. They are experts in providing insurance solutions for motorcycle dealers. They offer tailored coverage options designed to address specific requirements. Their industry expertise and personalized service make them a reliable choice for motorcycle dealers insurance. Call now to compare quotes over the phone. 

Best for: Comparing motorcycle dealer insurance quotes over the phone 

Average cost: $28 per month 

Our rating: 9/10


Thimble Motorcycle Dealer Insurance

Pros

  • Coverage can be purchased for specific durations, providing flexibility for racing events.

  • Numerous add-ons to general liability insurance

  • Up to $500,000 commercial property coverage limit 

Cons 

  • You can’t reach customer service by calling 

Thimble is an innovative insurance provider that specializes in offering on-demand coverage, including options suitable for motorcycle dealers. With Thimble, you have the flexibility to customize your insurance based on your specific coverage timeframes. 

Thimble’s on-demand insurance model gives you control over when and how long you need coverage. This particularly benefits motorcycle dealers who may require insurance for specific events or a limited duration. With Thimble, you can obtain coverage precisely when you need it, without being tied down to long-term policies.

Best for: On-demand insurance policies for motorcycle dealers

Average cost: $30 per month.

Our rating: 9/10


Hiscox Motorcycle Dealer Insurance

Pros

  • Expertise in risk management 

  • Has a solid financial foundation, providing reassurance and stability for policyholders.

  • Hiscox is known for its efficient and responsive claims-handling process.

Cons

  • Limited availability in certain states

With over a century of experience since its founding in 1901, Hiscox is a renowned insurance company known for its expertise in risk management and comprehensive insurance solutions. Their long-standing presence in the industry and strong reputation make them a trusted choice for motorcycle dealers insurance. 

Hiscox offers specialized coverage tailored to the unique needs and motorcycle dealers, addressing risks such as accidents, liability claims, and property damage. Their commitment to customer satisfaction and deep understanding of the industry allows Hiscox to deliver reliable and comprehensive insurance solutions that provide motorcycle dealers with the necessary protection.

Best for: Motorcycle dealer insurance with automatic renewal 

Average cost: $32 per month

Our rating: 9/10

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