Chief Content Officer (CCO)

Job Description: Chief Content Officer

 

Reports To:  Chief Executive Officer / Founder

 

Full-time

 

Remote

 

Content + Brand

 

Insuranks  is  focused on providing the best and most customer centric educational platform and marketplace for insurance consumers on all-things-insurance while making them better and more aware consumers, and matching them with the best insurance services (be it insurers, agencies, insurtechs, aggregators and comparison sites) that they can trust with their money and their lives.

 

We are looking to hire a super-talented Chief Content Officer (CCO) who masters the online content ecosystem, SEO, social media, branding and PR, and has a demonstrated talent to grow audiences across various digital channels, to join our team.

 

Position Summary

 

The Chief Content Officer (CCO) oversees all branding and content marketing initiatives, both internal and external, across multiple platforms and formats to drive brand recognition and brand growth through content strategy and execution to serve and grow our audience, and drive growth in organic traffic, PR, social media, referral traffic, conversions, engagement, retention, leads, an overall positive customer behaviour & brand perception and a thriving community at Insuranks.com.

 

The individual is an expert in all content related things, as well as content marketing, and channels content optimization, SEO, brand style, tone, voice, consistency, segmentation and localization, analytics and meaningful measurement.

The CCO creates the editorial, mission and voice, aligns editorial and business goals, oversees staff, budget, content strategy, production and quality, develops ideas and concepts, constantly looking out for new business opportunities that allows him/her to create additional revenue and added value to a bigger audience through content creation. The CCO collaborates with the CEO, CTO, SEO, and team of content writers to create powerhouse content that drives growth and engagement and adds outstanding evergreen value, the best editorial content on insurance available for consumers.

The chosen candidate is a hands-on expert of setting up a team to produce significant amounts of quality content that is both interesting, engaging, value adding, unique, newsworthy, evergreen that naturally earns and drives backlinks from high authority sources as well as social shares each month, content that serve different audience segments all while sustaining a steady voice and high quality.

Responsibilities

 

Ultimately, the CCO thinks like a publisher/journalist, leading the development of content initiatives in all forms to maintain and constantly grow the website audience. This includes:

• • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, optimized for search and user experience for all channels of content including online, social media, email, press releases, guest posts and editorials, point of purchase, mobile, video, print and in-person. This is to be done for each user persona within the website.
  • Develop a content marketing distribution plan and a method to measure content marketing success.
  • Create the content marketing organizational structure.
  • Mapping out a content strategy that supports and extends marketing initiatives, both short and long-term, determining which methods work for the brand and why. Continuous evolvement of the strategy is a must, as well as alignment and measurement of monthly, quarterly and annual growth and content marketing goals.
  • Development of a functional content calendar throughout the website verticals, and defining the owners in each vertical to particular persona groups.
  • Supervising and building our content team including writers, editors, content strategists, outreach and PR experts; be an arbiter of best practices in grammar, messaging, writing, user experience, content quality and style.
  • Outreaching, maintaining and developing new relationships with media journalists and publishers to publish content (and PR) regularly, initiate content partnerships with top relevant niche authorities (e.g. leading sites in insurance, finance, auto, home, business, etc.)  and top general sites (e.g. entrepreneur, money.com, cnn, usatoday, nytimes, forbes, inc, techcrunch, business.com and any other leading authorities) where they can contribute expert content to our site as well and outreaching to make them link to newsworthy content on our website that is relevant to their field of coverage
  • Management of the website (create new pages, edit and update existing pages, reassuring content quality, keeping content up to date) or hire a website manager
  • Making sure every content page that is uploaded to the site is the best content online on its matter, is link worthy and newsworthy and can be served to top sites journalists/publishers on an outreach as a trusted and high value resource worths linking to
  • Performing extensive keyword research with Google Ad Planner and have a set of target keywords for each content topic and cover their searcher intent in-depth from every angle rather than just including keywords

 

• Include graphics, infographics, videos, images, graphs and data tables as much as possible to make the reading experience as pleasant and smooth as possible

 

• • Performing continuous usability tests to measure content effectiveness. Collecting data and handle analytics (or supervise those who do) and place content recommendations based on the results. Working with specific content owners to edit, revise and measure particular content and marketing goals.  Requires familiarity with Google Analytics, Google Search Console and relevant tools.

 

• Tracking content’s organic search rankings and work with SEO to make sure it achieves top search results and attracts traffic, engagement and conversions.

 

 

• Coming up with out-of-the-box content initiatives that attract and trigger growth of relevant KPI metrics and branding (this can be interesting case studies, interviews, data analysis, videos, expert roundups, researches, tools, badges, calculators and anything else that brings value to the target audience, accelerates and attracts growth)

 

 

• Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies for maximum organic growth and branding as the best, most valuable, ultimate digital insurance resource for consumers.

 

• Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
• Facilitating work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement relevant CMS as required.
• Performing periodic competitors audits and identify opportunities.
• Overseeing the maintenance of content inventories and matrices.
• Reassuring consistent global content experience and applying proper localization strategies.
• Playing a major role in hiring and supervising of content/story leaders in all content verticals.
• Work closely with design team for all creative and branding initiatives to verify a consistent message across different channels.