Job Description: Chief Content Officer
Reports To: Chief Executive Officer / Founder
Content + Brand
Insuranks is focused on providing the best and most customer centric educational platform and marketplace for insurance consumers on all-things-insurance while making them better and more aware consumers, and matching them with the best insurance services (be it insurers, agencies, insurtechs, aggregators and comparison sites) that they can trust with their money and their lives.
We are looking to hire a super-talented Chief Content Officer (CCO) who masters the online content ecosystem, SEO, social media, branding and PR, and has a demonstrated talent to grow audiences across various digital channels, to join our team.
The Chief Content Officer (CCO) oversees all branding and content marketing initiatives, both internal and external, across multiple platforms and formats to drive brand recognition and brand growth through content strategy and execution to serve and grow our audience, and drive growth in organic traffic, PR, social media, referral traffic, conversions, engagement, retention, leads, an overall positive customer behaviour & brand perception and a thriving community at Insuranks.com.
The individual is an expert in all content related things, as well as content marketing, and channels content optimization, SEO, brand style, tone, voice, consistency, segmentation and localization, analytics and meaningful measurement.
The CCO creates the editorial, mission and voice, aligns editorial and business goals, oversees staff, budget, content strategy, production and quality, develops ideas and concepts, constantly looking out for new business opportunities that allows him/her to create additional revenue and added value to a bigger audience through content creation. The CCO collaborates with the CEO, CTO, SEO, and team of content writers to create powerhouse content that drives growth and engagement and adds outstanding evergreen value, the best editorial content on insurance available for consumers.
The chosen candidate is a hands-on expert of setting up a team to produce significant amounts of quality content that is both interesting, engaging, value adding, unique, newsworthy, evergreen that naturally earns and drives backlinks from high authority sources as well as social shares each month, content that serve different audience segments all while sustaining a steady voice and high quality.