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Our Story In 1996, Identity Guard’s founding company Intersections Inc. was one of the first to establish the identity theft protection industry in a colossal effort to help consumers protect their identities. Identity Guard has evolved to keep up with the quickly changing landscape of identity fraud, addressing the privacy and data protection needs of both individuals and businesses. Stepping into the future, Identity Guard teamed up with the world’s most recognizable artificial intelligence, IBM Watson®. Combining our company’s experience of protecting more than 47 million identities for over 20 years with the cognitive computing of Watson, we are building solutions that will help detect threats more efficiently, provide personalized guidance, and help customers be proactive about their identity protection. OUR MISSION To educate and empower every person to take control of their personal information to protect it from fraud, theft or misrepresentation. Why Identity Guard For over 20 years, protecting consumers’ identities has been our number one priority. We have partnered with some of the biggest names in the financial industry, protecting more than 47 million customers and resolving 140 thousand cases of identity fraud. As the threat of identity theft has grown – and our customers’ needs have changed – we’ve stayed ahead of the curve. Today, our award-winning services offer comprehensive solutions that extend beyond the basics - we also help protect your financial information‚ personal data‚ computer, privacy and much more. Our website has been recognized in the Online Trust Audit and Honor Roll by the Online Trust Alliance six years in a row for implementing the best practices in data security and privacy. Identity Guard & IBM Watson® Identity Guard partnered with IBM Watson to bring identity protection into the 21st century. The massive proliferation of personal data online has made today’s consumer more susceptible than ever to data breaches, account hacks, and identity theft. By applying Watson and predictive analytics to mine data, evaluate risk, and generate customized guidance for consumers, Identity Guard has created state-of-the-art identity theft protection.